Of Advertising Dudes and Umbrella Pics


We found it surprising that Setuka Mahajan was unfazed by “uncle” Pramod’s 12-day battle for life at Mumbai’s Hinduja hospital, but was devastated by the untimely death of the dude who created the Hutch You and I ad.

Indeed, Setuka is an ardent fan of stalwarts in the field of advertising. But what of her recent ‘Page 3’ appearance in The Hindu?

It seems an enterprising photojournalist captured on his lens the image of Miss Mahajan wielding an umbrella to protect herself from the summer sun. And it was good publicity for us too, considering the office notepad was clearly visible in Setuka’s hands.

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